Communications & Educational Outreach
With the bulk of her professional career spent in marketing, advertising, and market research as a qualitative research consultant, Alicia has a long history as a specialist in understanding and representing the consumer perspective.
Her background and experience in communications, along with her passion for sustainable design, building and “living green”, perfectly suit her mission to keep abreast of the Green/sustainable building movement as it relates to our commitment to raise awareness, inform and educate. With that in mind, in 2017, Alicia received training to become a Climate Reality Leader.
Additionally, thanks to her market research instincts, Alicia has a hand in designing and refining our Client-Centered Consultative Construction Process in order to best facilitate the experience that our clients have when custom building or remodeling their homes.